Hershey Bears VP of Hockey Operations Bryan Helmer heads back to school every December along with his wife Pam. Pam is the co-author of a children’s book which uses hockey to teach valuable virtues to the young reader. “Hero’s Ho Ho Ho Hockey Dream” is a great holiday story with lots of fun and adventure. Bryan and Pam make a few school visits every December to be ambassadors for the game of hockey and teach the importance of learning to children across the local area.