Any Hershey Bears fan would be able to recognize their favorite player if they encountered them off the ice, right? There is no other way to picture the athletes than as hockey players. As for people who have never attended a Bears game? They wouldn’t have any idea that the guy standing in line behind them is a professional ice hockey player.

I asked high school students who don’t know anything about the Bears what they believe their occupations are. The students were given head shots of eleven players with the jerseys cropped out. They did not know anything about the project being conducted. These are their answers: